Welcome to the Abercrombie and Fitch website! We are thrilled to give you an inside look at our iconic American clothing brand. Founded in 1892 in New York City, Abercrombie and Fitch has a long and storied history serving outfitters, adventurers, and style-seekers. Read on to learn more about our heritage, our products, our values, and what makes Abercrombie and Fitch a truly unique lifestyle brand.
Abercrombie and Fitch was founded in 1892 by David Abercrombie and Ezra Fitch. Originally, it was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, and tents. The company outfitted famous historical figures like Charles Lindbergh, Amelia Earhart, Theodore Roosevelt, and Ernest Hemingway.
In the 1900s, Abercrombie and Fitch became the premier American outfitter of luxury goods and pioneered mail order catalogs. Customers from around the world sought out its high-end merchandise. Abercrombie and Fitch opened its flagship Manhattan store in 1910 on Madison Avenue.
The 1960s brought changes in American culture and consumers. Seeking wider appeal, Abercrombie and Fitch rebranded itself as a retailer of casual wear and camping equipment. It set up shops in malls rather than just luxury downtowns.
In the late 1980s, limited brands acquired the struggling company. In 1992, Mike Jeffries was hired to reinvent and reinvigorate the Abercrombie brand. He refocused the company’s image to classic American style with a youthful sex appeal.
Throughout the 90s and 2000s, Abercrombie and Fitch cement its place as a stylish destination for teens and young adults. Its relaxed all-American fashions, black and white photography, and attractive models positioned it as an aspirational lifestyle brand. Between 1997 to 2007, the company expanded to over 700 locations in America.
Today, Abercrombie and Fitch operates over 300 stores across North America, Europe, and Asia. It continues to evolve with the times, responding to customers’ changing tastes. Abercrombie offers inclusive sizing, diversity in models and marketing, and sustainability initiatives. While staying true to its heritage, the brand looks to the future.
Apparel: We are best known for our casual clothes embracing laidback, youthful American style. Our collections feature distressed jeans, khakis, graphic tees, flannels, sweatshirts, and joggers along with dresses, skirts, and shorts for women. Contemporary silhouettes, handcrafted details, and comfortable fabrics define our coat, sweater, and top offerings. We also design intimates, boxers, pajamas, robes, socks, and hats to complete our head to toe outfits.
Accessories: To finish any look, we offer an array of bags like backpacks, purses, and beach totes. Other accessories include wallets, hair accessories, jewelry, scarves, gloves, sunglasses and fragrances for both men and women. Our underwear, loungewear and sleepwear provide comfort and coverage.
Shoes: Our sandals, boots, sneakers, and slides complement our apparel. We design durable footwear suited for casual wear, outdoor activities, and exercise. Signature sneaker styles exhibit our relaxed aesthetic in materials like canvas and leather.
Activewear: Fuel fitness in our performance gear for training, tennis, golf and yoga. Stretch fabrics, moisture wicking material and breathable design allow a wide range of movement. Athletic shorts, leggings, joggers, tees and hoodies are both fashionable and functional for an active lifestyle.
Swimwear: Hit the beach or pool in our swimsuits made for play and adventure. We have bikinis, one-pieces, trunks, boardshorts, rashguards, covers ups and water shoes for men and women. Bold colors, youthful prints and details like strappy backs characterize our swim collection.
Outerwear: Brave the elements in our durable, weather-resistant jackets. Anoraks, parkas, bomber jackets, pea coats, and windbreakers protect from rain, wind, and cold. For mild weather, hoodies, cardigans, flannels, and light coats are cozy options. Our outerwear incorporates style and function.
American Style: We celebrate the sportsman heritage and traditionally American sartorial roots of our founders with relaxed, youthful apparel. Our fashions represent carefree American style.
Youth and Adventure: Our target market is youth and young adults looking to express their personal style and individuality. We empower the adventurous spirit to pursue their passions through active living.
Inclusivity: We welcome those with diverse backgrounds, interests, and sizes. Our brand seeks to be socially conscious and promote healthy self-image. We aim for our campaigns and communities to be representative and empowering.
Sustainability: We are committed to implementing more responsible practices to lessen our environmental impact. Initiatives like reducing water usage, reusing materials, ethically sourcing cotton and polyester, and partnering with environmentally conscious vendors help protect the planet.
Quality: In creating premium casualwear, we use durable fabrics engineered for longevity and comfort. Our in-house designers meticulously develop pieces blending timeless silhouettes with modern charm. We take pride in delivering clothing made to last.
The Abercrombie and Fitch story is one of timeless American style and enduring maverick spirit. For over 120 years, the brand has captured the adventurous essence of youth through its fashions. It began outfitting pioneers charting new territory across the globe and would go on to supply apparel symbolic of carefree, all-American cool.
Our legacy is deeply connected to the outdoors. Founders David Abercrombie and Ezra Fitch were themselves rugged adventurers who supplied equipment to Theodore Roosevelt, Amelia Earhart, Charles Lindbergh and other intrepid explorers. Their innovative products empowered the bold to push boundaries.
That independent, pioneering attitude carries through to our clothing today. We embrace freedom of expression and empower individuality. Our jeans, tees, dresses and swimwear allow you to be yourself and have fun doing it.
Classic American style also threads through decades of Abercrombie and Fitch designs from our early hunting apparel to today’s casualwear. We reimagine heritage looks with fresh details suited for modern lifestyles. Effortless pieces exude a relaxed sensibility.
Our clothing sparks adventure. We outfit every outing whether lounging with friends, traveling, enjoying nature or pursuing athletics. Every item transitions seamlessly from grabbing coffee to nights out. Wear Abercrombie and Fitch to live your story.
Beyond individual expression, Abercrombie builds community. Our stores and campus-like setups become places where diverse customers come together. We foster an approachable, affirming environment rooted in our beliefs of inclusion, wellbeing and sustainability.
For over a century, Abercrombie and Fitch has promoted living authentically. We will continue championing the explorers, the dreamers, the trailblazers. Our apparel inspires you to embark on your own adventures – blaze your own trails. You write the story.
Thank you for letting us share the Abercrombie and Fitch story! With deep American roots but eyes focused forward, we look to the future evolving as our customers evolve while staying true to our heritage. We can’t wait to make timeless clothing to fit your life and mindset. Shop our latest collections online or visit us in store – the adventure starts here.